19
Aug/10

SEO Search Engine Optimization For Professional Service Firms

by SEO Amazon Affiliate under Articles

Professional service firms have the same need for seo search engine optimization as does any other business, because professionals such as physicians, attorneys and accountants have as much competition in their field of excellence as do any others using the internet to promote their services.

It is therefore essential that each page on their website is focused as much as possible on a specific keyword, and that each web page is optimized both online and offline for its own keyword (a keyword can refer to a single word or a phrase.) The objective of seo search engine optimization is to persuade search engine algorithms that your page is highly relevant to the search term being used.

‘Page’ is stressed, because most search engines list pages and not entire websites and that page can be your Home Page or any other page on your website. We shall refer to Google from herein because that search engine takes about 80% of the total online search traffic, and if you are not listed on the first two pages of Google then forget it.

Here is a brief synopsis of how you can improve your search engine listing by using an intelligently crafted seo strategy involving both on-page and off-page search engine optimization techniques. It should be stressed that these are ‘seo essentials’, and there are more advanced techniques that can be used to give you the jump on your competition but which are too focused and specialized to be included here.

Here are the major seo techniques that you can use on each of your web pages.

Sections of your Web Page

You have two important sections within the HTML source code of each page on your site: The ‘Head’ section and the ‘Body’ section. The content of the ‘Head’ section is not seen by the public, only by search engine spiders that use it to determine the relevance of your page to the search term used by the Google user.

Google doesn’t care too much about your intended page focus - its algorithms will determine the relevance itself, and your job is to persuade these algorithms that your page is worth offering to those searching for information. Spiders do not look at your page and assess it for the keyword you are using on it, but index it in relation to its relevance to the search terms and keywords used by the searcher.

Here is a run-down on the basic type of seo optimization that everybody should have on every single page on their website, but that an amazingly large number do not.

a) Meta Tags:

The Meta tags appear in the ‘Head’ section of your page HTML, before the ‘Body’ section. The important Meta tags in the HTML of your page are the Title tags and the Description tags. Keep in mind that nothing in these Meta tags are seen by anybody visiting your website, but they are very important aspects of your seo.

The Title Tag should contain your keyword and is what will be seen at the top of your Google listing. The Description Tag will be used partially or in its entirety in the listed description of your page. No other tags have much effect, although the Keyword tag might be used by the minor search engines.

b) Heading Tags

The ‘Heading’ tags, seen as H1, H2 etc, should be used for the page and paragraph headings on your web page. Use H1 tags for the visible page title: you won’t go wrong if that is exactly the same as the title in the Title tag. Google’s algorithm will give a keyword added importance in determine the relevance of your page if it is within H tags, and even more if it is in Bold text and Italics. Underlining also adds to the perceived relevance.

c) Graphics ‘Alt’ Attribute

You should use the ‘Alt’ attribute in the image HTML of each of your graphics. That tells the viewer the content of the graphic if doesn’t resolve on their website, and is also rewarded by Google in its assessment of your page relevance.

Thus: IMG height=94 alt=”Your Page Title image1″ hspace=0 src=”http://…

You can use your page title is not too long, or a relevant keyword for the page.

d) Keyword Use

Forget all this stuff about using a keyword density (KD) of up to 3%. Google uses its LSI (latent semantic indexing) algorithm to determine the relevance of your page, which means using text that is semantically related to your keywords and the focus of the page. Repetition of keywords will no longer work, and will actually be punished with a low listing. Imagine an 800 word article with 24 mentions of the keyword…

Good natural writing, with around 0.6% - 1% KD will be better than endless keyword repetition, particularly if you are using a lot of semantically related text to explain the meaning of your page. Descriptive writing is better than keywords, although be careful to use synonyms that are true synonyms and not ambiguous. Thus, what are ‘locks’? Your page content should make it clear to Google’s LSI algorithm to which type of locks you are referring.

Linking Strategy

Google’s PageRank algorithm is a means of assessing the importance and popularity of each web page according to the number of other web pages linking to it: the more links it has, then the more relevant and popular the page must be. These links can come either from within your own website or from other websites.

Each web page is allocated a starting PR of 1.0 by Google, and it is possible to arrange your internal links (navigation structure) to provide the maximum PR points to specific pages in your website.

You can also provide back-links to your web pages from external websites by using techniques such as article marketing, where you can use a link in a section of your article that offers you a share of the PR of any directory page that publishes your article. The same benefit can be achieved by submitting your website to website directories, and also by persuading others to add a link to your site from their own website.

These are the major seo search engine optimization techniques for professional service firms that you can easily use on your website to give you a good start in persuading Google to list your web pages in the results pages for specific search terms (keywords). By doing this successfully, you can be rewarded with masses of free traffic, but keep in mind that these are basic essentials, and there are other methods that can be used to give you a real advantage over your competitors.

Brooks Donner is the founding principal of TopLine Media Group, a firm specializing in Search Engine Optimization, Internet Marketing, and Website Design & Development. For more information, visit http://www.TopLineMediaGroup.com.

For a FREE 18-page report entitled seo Strategies for Professional Service Firms, visit http://www.TopLineMediaGroup.com/seo-report-psf and enter ‘Promotion 22′ in the Access Code field.

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18
Aug/10

Advantages of Search Engine Optimization

by SEO Amazon Affiliate under Articles

Some people tend to miss out that the advantages of search engine optimization are visible to all people.

There are really some people who are willing to spend money on doing a search engine optimization but to some other people it is very difficult for them to shell out some cash for it unless of course they would know the real advantages of search engine optimization to their business. Investments that are being done for the search engine optimization will then in fact give great return to your businesses.

The most important advantage of search engine optimization is that it can deliver your business website among the top ranked sites in the Web. Definitely you’ll be having a great deal of doing business from the major search engines if you ranked at the top 10 or top 20 of the search engine results. Most of the users browse and look for the necessary information they needed on the first page of the search engines result, so if your business website is ranked on the top, so users would easily find you website.

Indeed, entrepreneurs can earn lots of money from online marketing. Now, if you happen to purchase advertising space on Google AdWords that charge per click, you will spend only ten cents for each visitor to your website. But the problem in here is that when it takes about a hundred clicks before you get a sale and the price of your products is $10 per piece, then you didn’t get any profit at all. Pay per click marketing strategies can cost a lot of money. Another advantage of search engine optimization is that even over months or years, it is affordable.

The major search engines just recently, originated a campaign in giving priority to those who have original and unique content and quality incoming links. Search engine optimization by creating unique content has the advantage of attracting lot of users and visitors to your website and can also build link recognition to your website. And this will absolutely increase sales. Creating and having unique content would help your website to be on the top rank and of course lot of visitors would like to visit you website again and again since they can get valuable information on your website.

One more advantage of search engine optimization is improving your ability to sell products. Since if you made and write articles about the essentials of using that certain product, and how it can help people, so then you are giving the users or readers the information which can lead to the reader’s decision. The article will help readers to come up of buying the products that you are selling.

Yes, indeed, there are lots of ways to advertise a website, but the search engines have the widest targeted audience and it provides affordability.

So if you truly wanted your business to be known and successful, start optimizing your website. Yes, it will take time and effort, but as soon as you are rank on the top, then the time and effort you have done, soon paid off, and definitely, you will see that it is worth it. Since being on the top rank will provide you visibility and popularity and lots of profits.

Article Author Eliza Maledevic from http://www.Jump2top.com, a seo Company. Know our company profile at http://seo.xon.us

My Links : ViroSEO MiniSome

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17
Aug/10

Step by Step Search Engine Optimization (SEO) Guide

by SEO Amazon Affiliate under Articles

Section 1: Introduction

This, in my humble opinion, is the absolute best Search Engine Optimization guide. I have looked long and hard, far and wide for these tips, and now I’m putting them all in a step by step guide to tell you exactly what to do to increase your Google Page Rank (PR) and get top placement in Google, Yahoo, Lycos, AltaVista, and every other search engine out there, without ever submitting your site. I’m all but literally going to hold your hold and walk you through this. Get ready!

Section 2: What is seo?

Let’s talk about what seo is NOT. seo is not:

  • Adding random keywords to submissions and your page because they get lots of search results, even though they’re not in the least relevant to your page.
  • Adding several links and/or keywords for the crawlers to see, but hiding them from your public. ie: Making them the same color as your background or making them tiny, or both.
  • Submitting multiple urls for the same site, example: http://www.YOURDOMAINHERE.com and [http://www.YOURDOMAINHERE.com/index.html].
  • Having two pages optimized separately, one for search engines and one for the public, then when you click the link you’re redirected to the page for the public before the search engine page is even displayed.
  • Spamming.
  • Listing your site with a Free For All Link service.
  • Selling PageRank.
  • Interlinking multiple sites with the same or similar content.
  • Having tons and tons of links. You should never have more than 100 links on any given page.

All of these things are not what seo is all about. In fact, they are cheating, and not to mention a waste of time. Once Google crawls your site and sees this content, they will most likely ban your website, or at the very least penalize you by removing some of your PageRank. Just make sure you refrain from doing any of the above at all times!

Section 3: Search Engine Crawlers

Search engine bots, also known as crawlers and spiders, move from website to website following links all over the internet, forming a “web” if you will. Google performs this crawl about once a month for the large crawls, which means you may not see your site on Google for a while, depending on when you begin your seo, and you may not have the ranking you feel you should, but don’t worry after you’re indexed in Google your site will be crawled more frequently and updated accordingly.

If you’re looking to get indexed more quickly, it’s as simple as getting a few links from other websites already indexed in Google. In turn this will most likely boost your PageRank, but if it doesn’t don’t worry because we haven’t covered that yet. Googlebot visits sites with a high PageRank almost every single day. However, sites with lower PageRanks are crawled less often. Of course you want to have your site crawled as much as possible so that Google can update your rankings as quickly as you work to improve them! So how do we increase PageRank? Well, I’m sorry to let you down, but we’re not quite there yet. Before we increase our Page Rank it would be wise to optimize our pages so they will be more effective and get much better results. We do this by making a search engine friendly website, read on…

Section 4-1: Optimizing your website - Keywords

Now it’s time to learn to optimize your keywords to get you maximum, but targeted, exposure on the search engines. The first thing you need to do is make sure every page on your site has many keywords, but that they are relevant to your site. However, do NOT just put them in there, make sure you form your sentences around them and add, delete, and modify all you have to in order to make all of your pages as keyword rich as possible. Another thing you can do is make sure all of your anchor text, the text that displays for a link, has related keywords in it to the page it is going to. Next just check to be sure that all of your pages have a file name that is relevant to the content and/or keywords. An example would be: paytoclickads.html INSTEAD OF ptcad.html. Understand? Good. Let’s move on to meta tags.

Section 4-2: Optimizing your website -

Meta tags are small codes placed into the head of your website. Crawlers use these tags to get a brief description of your website to better judge the quality. Websites have really become an art these days, huh?

The tags we will be using are:

  • Title - The title that displays in the web browser.
  • Description - A logical sentence containing several keywords.
  • Keywords - A list of relevant keywords

The title tag should be a clever page title that reflects your website and includes a couple of your primary keywords. For example, consider this title for a website about Fruit: Apples, Oranges, and Bananas: The Benefits of Fruit. You place this in your site with the tag [title] and you close it with the tag [/title]. Just replace [ with . I had to make it that way for it to show up without it applying it to the page. Therefore, using the example above the code you would use would look like this: [title]Apples, Oranges, and Bananas: The Benefits of Fruit[/title].

The description tag should be a coherent sentence with a nice flow, that includes, of course, those wonderful keywords. In case you haven’t noticed, keywords are universal tools, you need them for just about everything involving seo, and that’s why it’s important to pick the very best! Now, your description should be fairly short, yet still descriptive, after all, that’s what it’s for. Going with the theme above, something like: All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries. It doesn’t have to be very clever because this is for the search engines, your visitors will not see this, but make sure you include it, it’s very important. You would tag your description like so: [meta name="description" content="All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries."/]. Just place that code under your title.

Another important tag is the all powerful keyword tag. Here is where you can list all of your keywords, separating them with commas. Once again, not just any random keyword, it needs to be relevant, I can’t stress that enough. Code it as: [meta name="keywords" content="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/], and of course add more than that if you can, it’s better to have a short list of good keywords than a long list of bad ones. That’s a given. This code goes under the description, so you should be looking like this: [title]Apples, Oranges, and Bananas: The Benefits of Fruit[/title]

[meta name="description" content="All about fruit! To name a few, apples, bananas, oranges, peaches, and strawberries."/]

[meta name="keywords" content="apples, bananas, fruit, pears, lemons, peaches, oranges, watermelon, strawberries"/]

…and then of course anything else you have in your head section.

Section 4-3: Optimizing your website - Site Maps

Sitemaps are a great way to index your site. You can easily create an xml site map online for free. Just go to Google and search for “xml sitemap generator”. Then follow the instructions and download your sitemap. Then upload it to your website. Now you need to put a link to your sitemap on all of your pages. This will help search engines index you quicker and keep track of your activity. You will need to make a new sitemap everytime you add delete, move, or rename pages, but you won’t need to do anything more than generate it again and upload it, overwriting the old one, which takes all of 5 minutes, if that. There is no need to make a new sitemap when you just edit the content, because none of the links have been affected.

Section 4-4: Optimizing your website - Alt tags

Alt tags are used in pictures on a webpage. They were first used for the visually impaired, where the alt tag would briefly describe the picture and a text to speech converter would read the entire page to the visitor. Today, alt tags are still used, but mostly to get brownie points with the search engines. To apply an alt tag to an image just insert this code:

[img src="apple.gif" alt="A Red Delicious Apple"]

That’s all there is to it, a simple way to get on Google’s good side.

Section 5: The Amazing PageRank!

Well folks, here it is, the beloved PageRank. PageRank is a system that Google uses to classify the overall quality of a site. The steps we’ve already taken should help a little but not enough to show a difference. If you would like to check your PageRank, just download the Google Toolbar and enable the PageRank feature. To really boost your PageRank you need links. Not links within your site but links to others, but that’s not enough, you need others to link to you as well. Here’s how it works: A link from you to another site does nothing; a link from you to another site that links back to you (called a reciprocal link) does well; a link from another site to you that you are not linking back to does even more! You really want to link with the sites that have a high PageRank (5 or more) but a link from a site with a PageRank of 1-4 wouldn’t be bad, it would still help, but you don’t want to link to a site with no PageRank unless it looks like it has potential because it’s possible this is just a new site that has not yet built popularity, and you never know, it could be the next eBay or Youtube or what have you. If you do link to a site that has a Page Rank of 0 you should encourage your other linking partners to link with them as well so that the site with the PageRank of 0 would build PageRank, which in turn means that you and your linking partners are building PageRank! Everyone wins.

Now you must be asking, “…but how do I get other sites to link to me?” Well it’s extremely simple. All you have to do is look for a site that has similar content to yours, within a generalized range of course, but one that wouldn’t be considered a competitor, Check their PageRank using your Google Toolbar, if it has an acceptable PageRank or looks like a good site look for an email address, and then email the webmaster about the linking. To seem more interested, be sure to really look over the site and point out certain things that you like in particular and be sure to compliment. If the webmaster’s name can be found on the site be sure to address them as Dear John Doe. The worst they can do is say no, so it won’t hurt to try, however I’m sure you’ll be surprised at how many actually say yes.

Section 6: Staying Updated

The only other thing you should really focus on is trying to constantly add new content and pages, while constantly updating your homepage. That doesn’t mean you have to change your layout and what not all the time, just add in more content. The easy thing to do would be to add a News Page, updating users frequently on what has been taking place on the site or with you, depending on what kind of site you have, that they would be interested in reading.

Section 7: Conclusion

In conclusion, if you follow this guide I guarantee you will quickly see your site in the top spots on all the search engines. Don’t bother submitting your site, just let them find it. You’ll get indexed quicker this way anyway. I hope I have answered all of your questions, and I guess that just about wraps it up. Good luck!

Jesse Eldridge

My Website - Best Money Making Opportunity Online

My Blog [http://blog.bestmoneymakingopportunityonline.com]

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17
Aug/10

The Importance of Search Engine Optimization

by SEO Amazon Affiliate under Articles

seo or search engine optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. seo helps you capture targeted traffic. seo is the way to pull massive amounts of free traffic. Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.

seo

seo may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. seo has always been perceived as a science of effective usage of Meta tags, positioning of keywords organically in body text, and careful analysis of keyword density using popular seo software tools and techniques.

Keyword

Keywords are the gateway to people seeing your website. Keyword Analysis is the process of mining keyword search data to find the best balance between the keywords you need and the best potential search niche. Keywords are what people will use in search engines to find your information, while tags are used by those using tag services to find your information. Not appearing in the top listings for your specific keywords can mean the difference between the success and failure of your online business. Dominating the major search engines for your related keywords should be your #1 priority.

Links

Links are a very important part of building a website. Each page on the Internet is connected by an intricate system of links which connect websites to other websites. Links will continue to be a major part of Google’s ranking algorithm, but dramatic fluctuations will occur in how links are counted and which links matter. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility. What you want are links from quality sites where their content is supplemental and synergistic to your own.

Traffic

To make major money on the web, you have to get free traffic through search engine optimization. Over time, through effective seo Services, you’ll earn much more money by improving traffic performance, raising online visibility, and building incredible brand recognition. While organic Search Engine Optimization generates traffic, it is not “instantaneous. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money. If you’re not seeing a jump in your traffic, you need to re-evaluate your keywords and cycle back through the optimization cycle.

Conclusion

seo done correctly will greatly improve your Google rankings. Sending lots of free, targeted, organic traffic to your website. Greatly improving your profitability. Therefore your business.

Peter Carr would like to invite you to follow him on his journey into internet marketing. Please feel free to check out his Blog.Where you will find very useful articles and videos to help you in the world of internet marketing.

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16
Aug/10

SEO - Search Engine Optimization

by SEO Amazon Affiliate under Articles

Those who are not familiar with seo may be overwhelmed by the terminology, but it is a very effective business tool. seo means Search Engine Optimization, and it refers to the ways you can improve your web site’s ranking in the results of search engines. The algorithms and the processes may vary from one search engine to the next, but you can use some of the same techniques in order to boost your rank.

seo is not a perfect science, but there are general methods that will effectively boost the ranking of your site on the major search engines. Basically, relevance of your site content to a search for keywords will generally determine whether your site will appear on search results. When you are writing seo content, keep in mind the specific keywords that people may search for, and reflect those keywords on your site.

This does not mean that you should pepper your site with over-used keywords. Search engines of today are very sophisticated, and they can detect unusually high keyword concentrations. They may omit sites in their listed results which have the keywords used excessively. So use keywords as you would in normal written “conversation”, and only where needed.

Some sellers also use hidden text, either successfully or not. It is generally accepted that many search engines can detect hidden text, and this may affect your site’s standing negatively. There are many conflicting views on this subject, however - it may work for you, but it may not.

Each of your pages has a title, and it’s usually named with something that is relevant to the information on the page. In this case, you can give the page a title with wording to the effect of improving your search engine ranking. This way, the keyword sentence then exists on the page.

Linking is also a factor in search ranks for Google, which is why sites including Squidoo and eHow rank well, since those sites have many links from and to each page. Websites were originally thought of as islands, designed as such to keep visitors inside their own virtual world. But the nature of the terms “website” and “internet” actually suggest that web-rings and links are essential to the workings of the Internet.

To work with seo to get your business website higher in search engine results, join as many sites and online communities as you have time to, and provide links back to your site wherever you can. Make sure that you read terms of use before you do link-backs, because some companies’ sites do not allow it.

You can also use back-linking to promote your business. Leave comments on blogs, sites or articles and include pertinent information for readers, and also information with links to your site. In this way you can help others while you help yourself. This type of strategy for linking also works with favorites, subscriptions and RSS feeds, or basically speaking, anything that will create a link between others and you. All that you will spend on seo work is time, basically, so use these tips to generate more traffic to your site.

Jennifer
Online Business Results - Sydney seo company, helping local businesses Rank High on Google, Yahoo, Bing/MSN!

http://www.onlinebusinessresults.com.au
http://www.moremarketingsolutions.com.au

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