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There are so many different aspects to Search Engine Optimization from the technical stuff, to content, to words. Here are some more common aspects.

1 Blog in folder. Have a blog attached to your main site. Put it into a folder like this: mainsite.com/blog which will allow the links and traffic you get to the blog to be associated with your main site. If you put it as a sub-domain as in: blog.mainsite.com, the blog will be seen as a separate website by Google(TM).

2 Sane URLs. You have seen them, haven’t you? URLs which look as if they’re maths from a space probe mission. For example, website.com/?=3and9&?46. This is made up but I’m sure there are far more complicated ones to be easily found. Instead of all that use a redirect system or somehow convert to a plain URL.

3 Anchor your images. Give your images an ALT text so search engines can read them easier and you’ll get better ranking for doing so.

4 Keywords. You need to do a full keyword research for your website to ensure you know what you’re aiming at in developing content. If not, you may end up writing and producing lots of material but none of it relevant to what you’re trying to achieve and not relevant to the people you’re trying to reach. Then, this will affect your traffic and opt-in list. Try to use the best tools you can afford so you’re drilling down into your market and seeing it from different perspectives.

5 Backlinks weakened. If you have two pages with the same content on them, such as http and a www pages, then backlinks could end up on either of them So, besides duplicate content, you’ll have weakened your linking power.

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You will be able to learn worthwhile information concerning how you can use Search Engine Optimization to get traffic to your website business. I want to go over exactly how and what seo works.

Let’s get started on how search seo works.

Search engine optimization is a method of selecting the best and proper targeted keyword phrases related to your website so you can get your website ranked in the search engines, when someone searches for keywords or phrases it returns it to your website to the top of the results page.

You will have to spend sometime fine tuning your content on your website, right alone with HTML and Meta Tags for seo.

The most common search engines (SE) are Bing, Yahoo, MSN search, Google, Ask Jeeves and there are other less popular.

All of the search engines keep their ranking methods and algorithms secret on ways to get credit for finding the most worthy search results and this prevents spam pages from plugging up the results. Most search engines normally uses a large number of factors for ranking the listings where these factors themselves, the weight carries may change all of the time.

One of the biggest problems that algorithms differ greatly that a web page would rank #1 on one SE and could rank #50 in another search engine.

When you start a new website you will not have to submit it to SE to be listed. If you have a link from a well established website will get the seo to visit your website as they begin to spider your websites content. This however can take a few days to a few weeks before the referring link from the established website for all of the main seo to spider to visit and index the new website.

How do the seo actually work.

The seo’s use spiders to crawl your website pages and index them. For your information a spider is an automated program that is run by the search engine system. These spiders visits your website and it reads the content on your website, it reads the Meta Tags and follows the links to websites connected to. These spiders will return all of the information back to the seo storehouse, then the information is indexed. These spiders will visit each link you have on your website and they will index them as well.

These spiders will from time to time return to your website and will check to see if any information has changed. How often will this happen will depend on the moderators of the seo. I have been told the search engines will visit your site almost every time you add new information.

The seo spider is almost like a book that contains a very large table of contents, all of the content and links and references for every website it finds during its search, it could index up to a million pages everyday.

When you use a search term the seo will locate the information, it will search through the index of information which it has created and it will not actually search the internet.

Every search engine will product a different results and ranking because each search engine uses does not use the same algorithm to get the job completed.

Everyone of the search engine algorithm scan for is the frequency and location of the keywords on a web page, however it can also detect deceptive keyword stuffing. The algorithm will analyze the way the pages link to other pages on your site. The algorithm can check to see how the pages link to each other, the seo can determine what the page is about, id the keyword of the linked pages are similar to the keywords on the original page.

The information may sound confusing once you take the time to learn the basics you will find that it is not as complicated as you may think.

If you do not want to do research and choose keywords and work on your own search engine ranking, you should hire someone to do the work for you. You can find a fairly large number of marketing and promotional companies out there that will do all of the work for you or you can have them to look at your site and can advise you on how to increase your search engine ranking and how to increase your website traffic. They will give you on going advice and report to monitor your site and advise you on how to edit and improve you site to keep traffic flow and your search engine rankings high.

Your seo expert should work with your web designer to build an integrate a plan right away so that all aspects of design are considered at the same time.

I will give you a little secret that I use to find some keywords, I use EzineArticles.com and I select to add a new article and insert it and it will find you keyword and you can insert them into your Meta Tags. This will save you time and effort. I also publish articles every few days.

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There are many facets to seo and the search engines continually change their methods of indexing sites to help prevent the same sites from staying up in the ranks all the time.

Here are some strategies we have personally used:

1. Google AdWords. This is an excellent and cost effective method of getting good search results. You set the maximum daily amount you would like to spend on your key words and phrases. Within the first month we were getting more client contacts through using AdWords.

2. Yahoo Regional Directories. Once you are able to get your site indexed by the Yahoo Regional Directories, I think you stay in there for good! We’ve been in there for years now and continue to get clients who found us through this directory. (And it is free to submit your site.)

3. Description / Alt Tags / Title Tags / Page Content. All the big seo companies rely heavily on these 4 things - all of which are contained in the code of your web pages. However, with a little research, you could do these yourself (or have it done by your web designer). A few great tools to help you with this task can all be found in the Google webmaster tools.

The main benefit to hiring a professional seo company is that they work for you to constantly update your keywords, etc. and submit your URL to search engines. They know exactly how many of each keyword to use, etc. And this is often a service worth paying for if optimization is a real concern in your industry. A good seo company will also stay up on what the search engines are doing and change their tactics accordingly. They will also never use an “illegal” tactics that could get you banned from the search engine. Be wary of companies that “guarantee top 10 placement”.

4. Online Directories. Submitting your website URL to free online directories is a great avenue of promotion. One way you can find directories is to use Google or another search engine and type in “(type of your business) online directories”. Some that come up may ask for a small amount to list your site. If they do, you should always contact them and ask them for more information such as how many unique visits their directories get per month to see if the price is a good value. Don’t forget online directories specifically for blogs and RSS feeds as well.

5. Blog. Having a Blog on your website is a great way to attract visitors to your site with fresh content. And the search engines love content rich blog pages. There are free services out there such as tumblr.com, blogger.com, wordpress.com and many more that allow you to sign up for a free blog. Of course the best way to blog to have the blog “software” actually installed on your site. This is something your web designer/programmer could do for you. I highly recommend wordpress.org.

6. Submit to Google, Yahoo and Bing. These are the top dogs in the search engine world and all still accept FREE submissions. For Yahoo, you must go through the categories until you find the most appropriate one for your website. For both Google and Bing you can find the submit URLs with a quick web search.

7. Print advertising. Many companies forget that print advertising is still a very valid way to get visitors to your website. Although this can get costly, even having your URL printed on your business cards, letterheads and envelopes is considered print advertising.

8. Be the best you can be. It sounds simple, but a lot of people get so wrapped up in seo that they neglect the quality of their website. Remember that your website reflects your business and should offer a professional, high quality appearance and useful content. No matter what your business is, your visitors will be more inclined to stick around or make a purchase if your site is easy to navigation, has useful information, and looks professional.

I also highly recommend visiting Site Pro News (sitepronews.com) and signing up for their free newsletter. They have the most up to date info on seo.

Sherry Holub is the Creative Director at JV Media Design. http://www.jvmediadesign.com

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When it comes to getting more visitors to your site in the market that you are currently working in you have to make sure you realize that there are a lot of myths that can cause you a lot of problems if you believe them. In this article I want to show you the search engine optimization myths that will leave you broke in the market that you are currently working in online.

The Reason Why There Are So Many Myths Around Search Engine Marketing…

The biggest problem with getting more visitors to your site from the search engines is the fact that you can waste a massive amount of time trying to do things the wrong way! The problem with the search engines is the fact that if you believe everything that everyone else is telling you it will cause you to have a lot of problems.

When you are starting out there are a lot of people who are going to tell you that you should focus on the search engines because they are easy to use and that you can get a massive amount of visitors to your site from them.

That is all true, but the problem is that when you are competing with hundreds of other site owners in the niche that you are currently working in to get those rankings it makes it a lot harder and you have to make sure you are using the right strategy or you will end up with nothing.

That Why I Want To Show You The Myths You Need To Avoid Right Now…

First - You need to make sure you are focused on staying away from software programs that will give you more visitors.

The bottom line is that you can get a massive amount of visitors to your site but you don’t need to use software programs to make it happen. You can actually get visitors and rankings in the search engines without having to use software to make it happen.

The biggest mistake you can make is to use over the counter programs that will give you more visitors and rankings. You have no barrier to entry if you use them when you first get started in the market that you are working in.

Second - You have to make sure you don’t focus on creating thousands of pages of content in the hopes that you will somehow get rankings.

You need to realize that just because you have a lot of pages on your site does not mean that you are actually going to get rankings and traffic. You need to make sure you focus on link building if you want to get more visitors.

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By itself wordpress is a wonderful format, it is already search engine friendly and easy to use. But we all want more traffic which is why we need the help of search engines. With search engine optimization you make your website even more appealing and search engine friendly. This means search engines will like referring you and your blog.

How do I install plugins?

Go to your wordpress dashboard. On the left, in the menu you will see Plugins. When you click that a new menu will open, you want add new. To the right, type in the plugin name, then install. After you install you want to make certain you activate it.

What can I do to optimize my wordpress website?

You will to use Google XML Sitemaps. Once you install it, you visit Settings and then XML Sitemaps. Click the Build Sitemap and you are done. There are additional settings, but it is already set up with the best features for most sites. Also should you make major changes you can rebuild your sitemap.

How do I optimize wordpress posts?

This is where handy plugins like All in One seo and Platinum seo help. These two are very similar, so you only need one or the other. All in One seo is one that more people use because it has been around longer. Platinum is very similar but it adds a few features.

How do I use Platinum seo or All in One seo?

Either of these plugins will show up at the bottom of the page where you entered your post or page. Here you can copy your wordpress post title as your title. Your description needs to be a short description of what your post is about so people can read your description on their search results. You also can add keywords, this helps some search engines know words that are related to your blog article.

What about my permalink?

Your permalink is the post link name. Many people are in favor of making the post name as part of the blog post link. This can be changed through the settings, under permalink. If you are using your post name, seo Slugs in a great plugin to remove the a, the, of, and similar words from your post link, making it more search engine friendly. While there are other plugins available to help your wordpress seo, these plugins are ones that can help your site immediately.

Are you wondering how to get started online? Or need a little how to help?

You can find friendly, easy step by step guides here.

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